Line of action: Research methodology
The Aragonese Institute of Health Sciences organizes the course from May 2 to May 30 (20 hours of training) «Audiovisuals as a tool for scientific dissemination»
Pre-registration deadline: April 20, 2022
Today, more than ever, we live in the information society. Therefore, on many occasions we find ourselves with the reality that the content of what we want to communicate is almost as important as doing it in the most effective way possible.
This especially affects the world of scientific dissemination, since we face the challenge of getting general specialized and, to a greater or lesser extent, complicated information to our target audience.
Thus, in this course we will provide the necessary tools to create an audiovisual product focused on dissemination, capable of reaching the greatest number of people and transmitting information in the most effective way possible.
OBJECTIVES :
Objective
Know how to prepare and plan in the best possible way the script of an audiovisual project focused on scientific/medical dissemination.
Ospecific objectives
Know the origins of communication with a practical purpose.
Know what communication consists of at a theoretical level in order to apply it to the message.
Know how to use non-verbal language to reinforce speech.
Knowing how to create a good message that allows us to communicate in the best possible way.
Know and know how to make the most of the different audiovisual formats.
Know and know how to make the most of the different social networks.
Knowing how to establish the foundations of an audiovisual product that captures and maintains the attention of the public.
Know how to differentiate, to the greatest extent possible, an audiovisual informative product that has the potential to work from one that does not.
Knowing how to react to an audiovisual product that arouses a negative reaction in our target audience.
Know how to write a script focused on scientific dissemination that transmits the message in the most effective way possible.
Know how to make a basic recording avoiding the most common errors and problems.
Complete program and registration